Tools we use for UI UX

Building delightful apps or web UI UX design that digital experiences users love to come back to.

  • Adobe illustrator
  • Photoshop
  • Adobe after effects
  • Adobe xd
  • Figma
  • Axure RP
  • InVision

Tools we use for Usability Testing

App design Usability Testing services help start-ups and enterprise companies Identify usability issues and validate a usable product for their users.

UIUX Service

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Have doubts or questions about your next UI UX website project? Let our team help you address these issues.

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Meet the team

We love what we do.
We keep the big picture in mind and strive to mentor and inspire our talented team of engineers, designers, and business strategists to deliver mobile and digital solutions that get you the results.

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Design is not a project - UI & UX design is an ongoing process

The thing most of our clients love is our design thinking process and the way we approach solving complex problems with better UI UX design websites or mobile apps. A few sentences should give a clear picture of what we do at Think 360.

Personas And Analytics

We always start with putting together personas to get to know who we design for. We also look into your data to analyze how people use your product. How are they moving on your site or app and what are their favorite contents? We also collect basic demographic information about them.

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Personas And Analytics
User Journeys

User Journeys

A user journey is one of the most interesting parts of the whole process. It helps us see the big picture and define the steps the users will go through. We can design a better experience if we think of processes instead of screens.

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Wireframes And Prototypes

Once we have the journeys, we design the interface layout. We put the elements in place, and define the proportions, copy, and navigation. With clickable prototypes, we can test the UI on real users at an early stage, before putting too much effort into development.

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Wireframes And Prototypes
User Testing
User Testing

A user journey is one of the most interesting parts of the whole process. It helps us see the big picture and define the steps the users will go through. We can design a better experience if we think of processes instead of screens.

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Look & Feel Drafts

Once we have the journeys, we design the interface layout. We put the elements in place, and define the proportions, copy, and navigation. With clickable prototypes, we can test the UI on real users at an early stage, before putting too much effort into development.

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Look & Feel Drafts
Detailed Designs (User interface/experience Design)
Detailed Designs(User Interface Design)

A user journey is one of the most interesting parts of the whole process. It helps us see the big picture and define the steps the users will go through. We can design a better experience if we think of processes instead of screens.

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A/B Testing

Once we have the journeys, we design the interface layout. We put the elements in place, and define the proportions, copy, and navigation. With clickable prototypes, we can test the UI on real users at an early stage, before putting too much effort into development.

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A/B Testing
The Three Most Important Ingredients

Most fundamentally, have designers and researchers with the right skill set. It has three major components (yes, we will simplify things a little bit here):

UX Research
UX Research

To build wireframes and prototypes, define the most important structures and flows, communicate with other players, brainstorm, and run

UX Design
UX Design

To test your designs with real users, validate feature ideas, do interviews, evaluate analytics, build personas, and deliver the necessary customer feedback.

UI Design
UI Design

To draw the pixel-perfect, beautiful screen and UI experience design

This doesn’t mean you need three people. Many startups are one-man shows, quite a risky thing. Research consumes a lot of time, so if just one person is doing everything, they are probably too busy to do it. Thus, the most important part is missing from the machine: the feedback from the end-users.

At Think 360, we have UI UX product designers who can go through the whole UI to UX design process, and they work alongside a UX researcher who helps them with user feedback.

Our Magical Design Thinking Methods

So now you have got the right ingredients, but the directions are also very important. The team must use the best methods available. A design process will enable the team to deliver the results. Establishing a design team with the right methods can improve the performance of your product sprint by sprint. That makes the difference between junior and senior guys.

Senior people know these design & UX methods. They have real-life experience and know what to do on your specific project. Hiring a junior as a one-man show will probably do more harm than good. Hiring a senior guy with a junior to help might work.

At Think 360, we do nine different things to help our designers to improve themselves. Our intense training program teaches these methods. We invite designers from other UI UX companies to give a talk every other Friday. We have mentoring, and common sketching sessions and every designer gets weekly feedback from three different sources (research, the designing partner, and our clients). Unsurprisingly, they learn very fast in this environment. As a UI UX design studio, we have experience with many different products and clients, so we know what works best in each case.

Our Magical UIUX Design Thinking Methods
Put The Pieces Together

Finally, a good product UIUX design company can put all the pieces together. Most importantly, they emphasize the business goals, give feedback, and make sure the design team will get whatever they need to do their job.

Stakeholder buy-in is also important, so in many cases, the product manager has to convince top management to hire and run a product design team. At Think 360, we work in week-long design sprints. It lets us move fast and iterate.

We start every sprint with a design meeting where our UI & UX developer, designer, and researcher meet with the business leader and the technical leader of the product. In these meetings, we show the designs we have made and the research results we have gotten. We also make the important design decisions together and agree on the tasks for the next sprint.

Frequently asked questions

Ask a Question Before Hiring a UI UX company

User experience is more than a capability for us either for mobile or web. It’s at the core of everything we do here at Think 360. We started ten years before as a UI/UX design company focused on mobile apps but quickly expanded our offering to B2B web applications, enterprise software, and emerging technologies such as AR/VR and wearables.

The UX projects we take on range from building a new product to redesigning an existing app or legacy business software. We do everything you might need to bring a successful digital product to life: user (UX) research, product strategy, branding, user interface, user experience design, usability testing, prototyping, and development.

It’s no surprise that our web design clients are often the same companies who hired us for UI/UX projects, because who can explain the product better than the people who designed it? We’re a top-rated web design company that believes a great website should efficiently convert visitors to customers while providing a delightful branding experience. Good UX leads to higher conversion rates. That’s why we have UX designers collaborate with web designers on all website projects.

This question asked a lot from our clients. There are many competent UX agencies in India alone and even more globally. It’s hard to be different when the standard is so high.

So how do we stand out? First and foremost, it’s the quality of the work we deliver. We create easy to use, right looking digital products and interfaces which represent your brand in the best way possible. It's our designers who make your project a reality. We always assign a multidisciplinary team of senior designers, developers, UX researchers, and other specialists led by one of our design directors and overseen by a co‑founder.

Finally, unlike most traditional user experience design companies, we combine creativity and product design/development capabilities under one roof and on the same project. Imagine a branding firm meets a UX consultancy — that’s us.

Yes, we do. We are a branding company focused on tech companies, digital products, and direct‑to‑consumer brands. But that doesn’t mean we can’t help you create a visual identity for a health app as we did for HealthGuru. Our capabilities include research, brand strategy, brand positioning, logo design, visual identity, communication design, motion design, and style guide development, among other things.

However, our clients often provide us with either a brand strategy or even a complete visual identity package. In these cases, we use the current brand foundation as a starting point, not just carefully adopting it, but also we’re designing and enrich the brand while staying true to its roots.

Our pricing is directly related to the project scope, timeline, deliverables, and team composition. When the scope isn’t set in project specification, or the project is very dynamic, we prefer engaging on a time and materials basis where you pay us for the time spent. However, most of our engagements are fixed‑price contracts. In this case, we’ll give you a detailed proposal after learning as much as possible about your project. All estimates are calculated based on the hourly rates and the number of hours we think the job will take.

As a UI/UX, a sample project may take ten weeks and cost $50k‑$150k. For time and materials engagements, we would create a custom rate card for you based on the team composition. Our rates span from $20/hour for junior designers to $60/hour for our design directors. We also offer special rates for qualified startups. Please email us to get a quote.