Think of a fizzy soft drink. Chances are you thought of Coca-Cola or Pepsi. Think of a fast-food chain. Chances are you chose Burger King or Mcdonald's. Think of a computer company. You likely chose Microsoft or Apple.
These companies are successful because their brands have become synonymous with what they do. They “own” or dominate certain concepts. It’s powerful stuff. Because when you “own” a concept, your customer can’t help but think of you first when they need your product or service.
Logo design is just one of the products of branding created by a logo designing company. But branding is much larger than this. It’s about the totality of the ways you present yourself to your customer.
It’s about your vision, where you are in the market (and where you want to be). It’s about what your customers expect from you (and the impression you want to make). It covers typography, colors, icons, graphic styles, tone of voice, personality, and even sounds (think of Intel).
We were awarded outstanding branding in Winnipeg and the best logo branding company in Manitoba, CA. With our in-depth branding process, we explore your company's brand identity, the market, customers, competitors, goals, and your current brand positioning. Our clients find it an energizing process to re-consider their company’s potential in a new light.
Only once we’ve gathered reams of information do we put pen to paper, redesigning your brand identity, working through everything we’ve discovered to create a cogent, meaningful (and eminently sellable) brand and identity.
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Yes, we do. We are a branding company focused on tech companies, digital products, and direct‑to‑consumer brands. But that doesn’t mean we can’t help you create a visual identity for a health app as we did for HealthGuru. Our capabilities include research, brand strategy, brand positioning, logo design, visual identity, communication design, motion design, and style guide development, among other things.
However, our clients often provide us with either a brand strategy or even a complete visual identity package. In these cases, we use the current brand foundation as a starting point, not just carefully adopting it, but also we’re designing and enrich the brand while staying true to its roots.
Listen to the UX designer to describe it as a user-centered design approach, a process. As Tim Brown, president, and CEO of IDEO, a famed global design consultancy explains it: “‘Design thinking’ is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”
Design thinking is a method for the generation of solutions and a practical, creative resolution of problems. It’s about uncovering insights into the unmet needs of your target audience. It’s a form of solution-based or solution-focused thinking, with the intent of producing a constructive future result. Most of all, it’s a ‘people first’ approach—a design process mindset that designs products around people’s needs, motivations, and behaviors.
There must be lots of vendors available to do the task. So as the question asks why to Think360, the answer is because we value your work and have every knowledge to provide you with the best of it. We provide you with possible turnaround time and quality assurance with long term support.
Yes, we follow specific instructions provided by you for the designs that we create. This also includes any brand guidelines.