Control Machine Guide (CMG)

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  Empathize

  We understand the experience, situation, and emotion of the person with who we are working.

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  Define

  We process and synthesize the findings to form a user point of view that needs to be addressed.

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  Ideate

  We focus on idea generation. We explore a wide variety and large quantity of ideas to go beyond the solutions

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  Prototype

  We build to think. A simple and fast way to shape ideas so users can experience and interact with them.

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